Roman

WHAT I DID

Strategy
Creative Direction
Branding
Logotype
Packaging
Tone of Voice
Web Design
Design for Point Of Sale

KEY COLABORATORS
Marta Mauri (Photographer)

Roman Pizza is an artisan workshop of gourmet pizzas. A family business that has been running for two generations. They want to break the association of pizza and fast food. They understand pizza as a basis for new gastronomic challenges, using high-quality products with Denomination of Origin or artisans or define their stamp of identity. They have 15 locations in Barcelona and the surrounding area.

The challenge was to go from a neighborhood pizzeria to a pizzeria chain while remembering that they make a premium product. On the other hand, the task was to give a 360º turn to the brand in terms of strategy, branding, activation and communication.