Udon

WHAT I DID

Strategy
Brand & Branding
Corporate Image
Communication
Omnichannel design
Art/Creative direction
Packaging
Web & App Design
Web & App Design Development

KEY COLABORATORS
Espluga+associates (Creative Agency)
Jordi García (Photograph)
Joan Pujol Creus (Photograph)
Sambenito (Creative Studio)
Minsk (Creative Studio)

www.udon.es
–
2012 – 2022

UDON is an Asian restaurant chain that was born in 2004 with an offer inspired by traditional Japanese taverns, restaurants with more than 400 years specializing in noodles, the so-called Noodle Bar. The first establishment opened in 2004 in the Born district of Barcelona. He opted for a fresh and quality product. 17 years later, UDON has 70 restaurants in Spain, Portugal and the United States.

When they invited me to join the project, from 2012 to 2021, they had 25 restaurants and their projection was regional, so the challenge in the first phase was to explain the product, the noodles and their Japanese/Asian influence. And in the second prepare the brand for its national expansion and shortly after international.