Strategy
Visual Identity
Art Director
Editorial Design
Aixam is the largest European manufacturer of cars without a license. It is of French origin and they manufacture combustion and electric vehicles and trucks. So your target is varied.
The breafing tried to create a 'Welcome Kit' for the Spanish subsidiary to those dealers who sold the Aixam range. The kit contains: a catalog, a totem and some posters. The material had to be corporate, although with a youthful edge, since it is its main target. In the totem we seek to continue explaining the storytelling of the photos chosen for the posters. Thus we appeal to the feeling of love, friendship, sustainability and freedom.
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