Roman

Traditional Catalan-style Christmas raffle

WHAT I DID

Art Direction
Illustration
Copywriting

Realization of a series of illustrations for the raffle of the Christmas campaign on Instagram of the Catalan company Roman Pizza. It was chosen to use the Christmas tradition of 'Caga Tió', well known in Catalonia, to present a character that reflected the fun, carefree and somewhat acid tone of the campaign.

Let’s talk about work? Nice, drop me a line!

hello@abelmolina.net

Abel Molina
Art Director - Graphic Design